Official Rules




The “Sweat Earns Championship” Instant Win Game & Sweepstakes (the “Promotion”) is sponsored by The Gatorade Company (“Sponsor”), 433 W Van Buren St, Chicago, IL 60607


The Promotion begins on August 9, 2021 at 12:00:00 PM Eastern Time (“ET”) and ends on October 4, 2021 at 11:59:59 PM ET (“Promotion Period”) and consists of eight hundred sixty-seven (867) Instant Win Prizes and one (1) Grand Prize as defined in Section 4. Administrator’s clock shall be the official clock of the Game. A “day” begins at 12:00 A.M. ET and ends at 11:59 P.M. ET during the Promotion Period, with the first “day” of the Promotion Period beginning at 12:00 P.M. ET and ending at 11:59 P.M. ET on 10/4/21.


This Promotion is open only to legal residents of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas, Virginia and West Virginia who are at least eighteen (18) years old at the time of entry.(19 in AL, 21 in MS). Employees of Sponsor and each of their respective parent companies, subsidiaries, affiliates, advertising and promotion agencies (collectively, “Promotion Entities”) and each of their immediate family members (e.g., spouse, parent, child, sibling, and their respective spouses and the “steps” of each, regardless of where they reside) and persons living in the same household of each, whether or not related, are not eligible to enter or win. All federal, state, and local laws apply. Void where prohibited or restricted by law.

Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the Promotion. For purposes of the Promotion, an entrant’s residential address and e-mail address will be the physical address and e-mail address submitted at the time of entry. Entrants will not be allowed to change their physical address or e-mail address.


Visit and follow the prompts and instructions to register for or log-in to an account. Participants will be required to provide their First & Last Name, valid Email Address, Mailing Address, Zip Code and Date of Birth to register. Limit of one (1) account per person/email address. Once a participant registers and/or logs in, they must hit the “ENTER” button on-screen to participate (“Instant Win Game Play”). They will receive an on-screen message letting them know if they have won an Instant Win Prize. If an Instant Winner, the participant will also receive a confirmation email that will be sent to the email address provided with their entry.

Limit of one (1) Instant Win Game Play per person/household/email address per day.


To receive a Bonus Grand Prize Entry, you must be a registered member of Instagram with a public profile. Becoming a member of Instagram, and entry into the Sweepstakes are free. If you are not a registered account holder, please visit to register for an account. Registration for and use of this platform is subject to its respective terms and conditions and Sponsor has no responsibility with respect to such registration or use or enforcement of such terms and conditions.

To enter: During the Promotion Period, go to and follow the on-screen instructions to open Instagram to unlock the Sweat Earns Championship AR effect. Share your AR selfie using the hashtag #GatoradeSECSweepstakes in the caption before sharing to your feed. (“the Submission”).

The person registering for the Sweepstakes and uploading the Submission will be deemed the Entrant (“Entrant”). By entering, each Entrant warrants and represents the following with respect to Submission: (a) entrant is the sole and exclusive owner of the photo and has obtained the necessary rights and consents; and (b) the photo will not infringe on any rights of any third parties. Once uploaded, Submission will not be returned. Use of the hashtag #GatoradeSECSweepstakes constitutes your unconditional acceptance to these Official Rules. Each time an Entrant shares a Submission, they will receive one (1) entry into the Grand Prize Drawing. Instagram Story submissions will not be eligible.

Proof of delivery of a Submission does not constitute proof of receipt of an entry into the Sweepstakes. All entries become the property of Sponsor and will not be returned. All Submissions must be received by entry deadlines listed below to be eligible for the respective drawings.

  • Each share on Instagram with the program hashtag that also features the program AR effect will be added as a bonus entry into the Grand Prize Drawing.
  • An Entrant’s account must be set to “public” for their entry to qualify.
  • All entries must be received within the Promotion Period to be eligible for the drawing.
  • Submission must remain on Entrant’s Instagram account throughout the Promotion Period. If a Submission is deleted during the Promotion Period, Entrant may lose their entry.
  • A single Submission cannot be used more than one (1) time throughout the Sweepstakes Period.
  • Each Submission may not have won a previous promotion or an award; it must not infringe any third party’s intellectual property or other rights; it must be suitable for display and publication (i.e., may not be obscene or indecent, including but not limited to nudity or profanity); it must not contain obscene or pornographic material; it must not contain defamatory statements (including but not limited to words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation or socioeconomic group); it must not include threats to any person, place, business, group or world peace; it must not invade privacy or other rights of any person, firm or entity, and it must not in any other way violate applicable laws and regulations or standards.
  • Each Submission must not contain any copyrighted works. Sponsors may, in their sole discretion, remove, delete and/or forfeit any Submission they deem inappropriate, indecent or obscene, and unsuitable for publishing or otherwise non-compliant. Submissions that do not comply with these Official Rules or that otherwise contain prohibited or inappropriate content as determined by the Sponsor, in its sole discretion, will be disqualified. Sponsor makes the final determination as to which entries are eligible to take part in this Sweepstakes.
Limit of ten (10) Grand Prize bonus Entries per person person/household/email address throughout the course of the promotion.


A. Instant Win Prizes:There are eight hundred sixty-seven (867) Instant Win Prizes available. There will be eight hundred sixty-seven (867) random, pre-determined computer-generated winning times seeded over the course of the Promotion Period. If Entrant’s Instant-Win Entry, as described in Section 3, is the first one received on or just after one of those predetermined times, they will be eligible to win the Instant-Win Prize designated at that time. Odds of winning an Instant-Win Prize will depend on the time the Game Play is received and the total number prizes remaining in the Promotion Period. Limit of three (3) Instant Win Prizes per person/household/email address throughout the Promotion Period. Available Instant Win Prizes and their approximate retail value (“ARV”) are as follows:

Instant Win PrizeNumber AvailableARV
Gatorade Sweat Towel800$7.50
Gatorade/SEC Hat67$14.98

B. Grand Prize:One (1) Grand Prize will be awarded, which consists of a Trip for two (2) to the 2021 SEC Football Championship. Trip includes roundtrip coach class airfare for two (2) from airport nearest winner’s residence to Atlanta, GA, standard hotel accommodations for two (2) nights (single room, double occupancy) and two (2) tickets to the 2021 SEC Football Championship. Approximate Retail Value (ARV) of Grand Prize $3,600. On or about 10/5/2021 one (1) potential Grand Prize Winner will be randomly selected from among all eligible Grand Prize Entries received throughout the Promotion Period. The drawing will be conducted by an independent judging organization whose decisions will be final and binding in all matters relating to this Promotion.

All costs and expenses not specifically included herein are solely the winner’s responsibility. Actual value depends on city/day/time of departure and on destination city. If Grand Prize winner’s residence is less than 250 miles away from the destination, Sponsor reserves the right, in its sole discretion to provide ground transportation to and from Atlanta in lieu of airfare; the difference in value will not be awarded. Grand Prize winner’s guest shall be required to complete a Liability/Publicity Release (where legal) prior to issuance of travel documents. Once travel documents are issued, neither travel arrangements nor guest may be changed without the express approval of Sponsor which may be withheld for any reason whatsoever. Grand Prize winner and guest must travel on the same itinerary and accept Grand Prize as stated, or prize will be forfeited. Travel must be completed on dates specified at time prize is awarded unless travel is delayed due to any pandemic, epidemic or other circumstances beyond Sponsor’s control, in which case Sponsor will inform winner of the modified deadline for travel. Travel and accommodations subject to change, and restrictions and black-out periods may apply.


All potential winners are subject to verification of eligibility and compliance with these Official Rules. Instant Win Prizes will be shipped to the address provided during registration within approximately eight (8) to ten (10) weeks following verification of eligibility and winning Game Play. Potential Grand Prize winner will be notified by phone or by email within three (3) days following the corresponding drawing. Grand Prize winner may be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release (except where prohibited) and any other requested documents within three (3) calendar days from the date of attempted notification or the prize may be forfeited and awarded to an alternate winner, at the Sponsor’s sole and absolute discretion. If a potential winner is (i) disqualified, found to be ineligible or not in compliance with these Official Rules; (ii) declines to accept a prize; (iii) does not reply to notification as stated above; or, (iv) does not return the documents within the stated time frame, the prize may be forfeited and an alternate winner selected in a random drawing from among all remaining eligible entries, as determined by Sponsor in its sole discretion. If, after a good-faith attempt, Sponsor is unable to award or deliver a prize, the prize may not be re-awarded. Upon verification of eligibility, prizes will be mailed to the winners at the physical addresses (P.O. Boxes are not permitted) provided at the time of entry. Grand Prize details will deliver within eight (8) to ten (10) weeks following verification of eligibility. Any portion of a prize not accepted by winner will be forfeited. Winners shall be solely responsible for payment of any and all applicable federal, state, and local taxes for their prize won. Sponsor will issue an IRS Form 1099- MISC & W-9 for each winner of a prize with an ARV of $600 or more. Any difference between stated approximate value of prize and actual value of prize will not be awarded. All other costs and expenses not expressly set forth herein shall be solely each winner’s responsibility. Sponsor is not responsible for any undelivered e-mails, including without limitation, e-mails that are not received because of a winner’s privacy or spam filter settings which may divert any Promotion e-mail, including any winner notification e-mail, to a spam or junk folder. Prizes that are unclaimed, unredeemed, or returned as undeliverable will not be awarded. Prizes are non-transferable and no prize substitution, exchange or cash equivalent will be allowed, except by Sponsor, who reserves the right to substitute a prize of equal or greater value in case of unavailability of the prize or force majeure, at Sponsor’s sole and absolute discretion. Promotion Entities shall not be held responsible for any delays in awarding the prize for any reason. Prizes will only be delivered to Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas, Virginia and West Virginia.


By participating in this Promotion, entrants agree that the Promotion Entities and each of their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers and each their respective officers, directors, stockholders, employees, representatives, designees and agents (“Released Parties”) are not responsible for: (i) lost, late, incomplete, stolen, misdirected, postage due or undeliverable email/text notifications or postal mail; (ii) any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability; (iii) garbled, corrupt or jumbled transmissions, service provider/network accessibility, availability or traffic congestion; (iv) any technical, mechanical, printing or typographical or other error; (v) the incorrect or inaccurate capture of registration information or the failure to capture, or loss of, any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to the Promotion; (vii) any injury or damage, whether personal or property, to entrants or to any person's computer related to or resulting from participating in the Promotion and/or accepting a prize; and (viii) entries that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with the Official Rules. Further, the Promotion Entities are not responsible for any unanswered or undeliverable winner notifications.

By participating in the Promotion, each entrant agrees: (i) to be bound by these Official Rules, including entry requirements; (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of their rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Promotion; and (iii) to forever and irrevocably agree to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the promotion, including, but not limited to, any promotion-related activity or element thereof, and the entrant’s entries, participation or inability to participate in the Promotion; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of a prize (or any component thereof); (d) any change in the prizing (or any components thereof); (e) human error; (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof); or (h) the negligence or willful misconduct by entrant.

If, for any reason, the Promotion is not capable of running as planned, Sponsor reserves the right, at its sole and absolute discretion, to cancel, terminate, modify or suspend the Promotion and/or proceed with the promotion, including the selection of a winner in a manner it deems fair and reasonable, including the selection of a winner from among eligible entries received prior to such cancellation, termination, modification or suspension. In no event will more prizes be awarded than are stated in these Official Rules. In the event that, due to technical, typographical, mechanical, administrative, printing, production, computer or other errors, there are more winners than are stated in these Official Rules, Sponsor shall immediately suspend all drawings and prize awards, and Sponsor reserves the right to award any remaining prizes (up to the total set forth in these Official Rules) in a manner deemed fair and equitable by Sponsor, such as by way of example and not by way of limitation, in a random drawing from among all eligible, non-suspect entries received up to the time of the impairment, and Sponsor shall not have any further liability to any participant in connection with the Promotion. Sponsor may modify and amend these Official Rules as they appear online from time to time during the Promotion for clarification purposes without materially affecting the terms and conditions of the Promotion.



Sponsor’s privacy policy is available at:


By participating in this Promotion, each entrant agrees to allow the Sponsor and Sponsor’s designee the perpetual right to use their name, address (city and state), biographical information, likeness, picture and other information and content provided in connection with the Promotion for promotion, trade, commercial, advertising and publicity purposes in all media worldwide including, but not limited to, on television and the Internet, without notice, review or approval and without additional compensation, except where prohibited by law.


Any attempted form of participation in this Promotion other than as described herein is void. Sponsor and Administrator reserve the right to disqualify any entrant found or suspected, in their sole and absolute discretion, to be tampering with the operation of the Sweepstakes; to be acting in violation of these Official Rules; or to be acting in an unsportsmanlike manner or with the intent to disrupt the normal operation of this Promotion. Any attempted form of participation in this Promotion other than as in these Official Rules is void. If it is discovered that a person has registered or attempted to register more than once using multiple phone numbers, e-mail addresses, residential addresses, multiple identities, IP addresses, use of proxy servers, or like methods, all of that person’s entries will be declared null and void and that person will not be awarded any prize that he/she might have been entitled to receive. Any use of robotic, automatic, macro, programmed, third party or like methods to participate in the Promotion will void any attempted participation effected by such methods and the disqualification of the individual utilizing the same. Entrants and/or potential winners may be required to provide proof of identification and eligibility as required by Sponsor or Administrator In the event of a dispute as to the identity of a winner, the winning entry will be declared made by the authorized account holder of the e-mail address submitted on the registration form associated with such entry. "Authorized account holder" is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider or other organization (e.g., business, educational institution) that is responsible for assigning email addresses for the domain associated with the submitted email address. Each entrant may be required to show proof of being an authorized account holder.CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.If any provision of these Official Rules or any word, phrase, clause, sentence, or other portion thereof should be held unenforceable or invalid for any reason, then that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Official Rules valid and enforceable. The invalidity or unenforceability of any provision of these Official Rules or the prize documents will not affect the validity or enforceability of any other provision. No entrant shall have the right to modify or amend these Official Rules. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision and such provision shall remain in full force and effect. In the event of any conflict with any promotion details contained in these Official Rules and Promotion details contained in any promotional materials (including but not limited to point of sale, television and print advertising, promotional packaging and other promotional media), the details of the Promotion as set forth in these Official Rules shall prevail.


: For a list of winners, interested individuals should mail a self-addressed stamped business envelope to: Winners List, - Sweat Earns Championship, PO Box 940340, Maitland FL 32794-0340. Winner List requests must be received no later than November 4, 2021.

Customer Service inquiries may be made at or by calling 877-433-9765.

GATORADE and the G DESIGN are a registered trademark of ©2021 Stokely-Van Camp, Inc. All rights reserved.